Program Highlights
- Comprehensive Curriculum: Covers all key areas of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
- Industry-Relevant Skills: Learn the latest digital marketing strategies and tools used by industry professionals.
- Real-World Projects: Apply your knowledge through hands-on projects and real-life business cases.
- Expert Instructors: Gain insights from experienced digital marketing practitioners and industry experts.
- Flexible Learning Options: Choose between self-paced online modules or structured offline classes to fit your schedule.
- Interactive Learning: Engage in interactive videos, practice quizzes, presentations, assignments, and discussion forums.
- Certification: Earn a recognized diploma that enhances your credibility and career prospects in digital marketing.
- Networking Opportunities: Connect with peers, mentors, and industry professionals through forums and networking events.
- Career Support: Receive guidance on resume building, interview preparation, and job placement assistance.
Duration:
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9 months; (Hybrid Mode – Online + Offline)
(2 Hour/Day online on any three-week days and 4 Hours offline on weekends)
Programme Structure 2024-25
| Catalog Course Code | Course Code | Course Title | Credits | Continuous Assessment | Term End Examination | Total Marks |
|---|---|---|---|---|---|---|
| T3680 | 101 | Digital Marketing | 4 | 120 | 80 | 200 |
| T2464 | 102 | Fundamentals of Market Research | 3 | 90 | 60 | 150 |
| T5956 | 103 | Content Creation and Marketing | 3 | 90 | 60 | 150 |
| TM2199 | 104 | Social Media Marketing and Analytics | 4 | 120 | 80 | 200 |
| T2803 | 105 | Industry Project | 3 | 0 | 150 | 150 |
| TE7294 | 106 | Search Engine Optimization | 4 | 120 | 80 | 200 |
| TMC5025 | 107 | Mobile Marketing | 2 | 60 | 40 | 100 |
| T3782 | 108 | Web Analytics | 2 | 60 | 40 | 100 |
| T2805 | 109 | Capstone Project | 5 | 0 | 250 | 250 |
| TOTAL | 30 | 660 | 840 | 1500 | ||
Keywords:
Blog (websites) Content marketing (marketing) influencer marketing (marketing) Business and industry Advertising (marketing) Digital marketing (marketing) Online advertising (marketing) Search engine optimization (software) Social media marketing (marketing Social media (online media) SEO and SEM, Facebook & Instagram Ads. Google Ads, Facebook Ads & Instagram ads Content Marketing Strategies. Blog (Websites), Re-Marketing,Google Analytics & Data-Driven Marketing, Social Media Analytics,Business & Industry Advertising, Email Marketing & Automation, E-commerce Marketing Course, Influencer Marketing, LinkedIn & Twitter Marketing, Video Marketing & YouTube SEO, Affiliate Marketing, Marketing Automation & CRM Tools,Social Media Engagement & Growth, Analyzing Social Media Performance, Practical Digital Marketing Course with Live Projects.
